After having a very disappointing go of the Bleach London hair dye, I decided to have a try of their other products. Something that they surely can't feck up. Who can feck up an aul conditioner after all? Well I'll not hold you in suspense for long, apparently the people at Bleach London can feck it up all too well. What are these lads playing at? You can have a look at my less-then-happy review of one of their hairs dyes over here.
Now don't get me wrong, the mask isn't actually that bad as far as they go. But for €7.99 I have had way better hair masks for half that price. I just can't buy into the whole cult following of Bleach London that seems to be so big. For every new product I try, I come away disappointed and feel almost cheated out of my money. They have the talk, but they just can't walk the walk.
''Resurrect and hydrate thirsty, bleached or coloured hair and improve elasticity with this repairing and moisturising hair mask. Enriched with sunflower seed extract and micro wheat proteins to give great shine, strengthen colour vibrancy and help reduce colour fade.''
I can say nothing but a big, fat LOL to the colour vibrancy and colour fade promises. I can only assume you would be best to use Bleach London hair dye with this product, so I redyed my hair purple that morning and went about the day. That evening I threw in a decent amount of the mask and sat for the recommended 20 minutes. When I washed the conditioner out I was left with blue hair. The mask that they sell and formulated for their own products, strips your hair of the original dyed colour...
To say that I was a little confused and lets face it, really annoyed at my new hair colour being ruined was an understatement. For anyone who dyes their hair regularly like myself, will know the pain of having to evenly apply, wait around timing it perfectly (so your hair isn't going to fall off your head!) wash it out and then deal with the dye all over the bathroom. Having all the hard work wiped clean in 20 minutes is not my idea of fun. I honestly have no clue what Bleach London are playing at here. They are selling products that don't cut it and shouldn't be on the shelves to begin with.
It just bothers me to a whole new level when the brand is so hyped, the packaging is eye catching and really funky and even the actual product looks promising. If this was a good and well working mask I would forgive the crazy €7.99 for 200ml. I'd even buy it again. But this is just maddening. Needless to say I wont be using this again, as I'm afraid it will strip other dyes that I plan on using - not any of the Bleach London ones either, just to be clear!
Have you tried any Bleach London products?